four Powerful Benefits Of A Product Explainer Video

four Powerful Benefits Of A Product Explainer Video

If you’re in the enterprise of selling products online, you’re consistently exploring new marketing techniques to get your product in front of customers. In the event you haven’t but considered the benefits of a product explainer video, you could be missing out on an additionalordinary spike in brand recognition and revenue.

We make explainer movies for a residing, so we dare say we’re a bit biased — however the statistics agree with us. Explainer videos are proven to increase conversions by 30+ percent. When your conversions embrace “Add To Cart,” this can mean the distinction between “making it” and not.

To break it down, we’ve compiled 4 of probably the most insane benefits product explainer videos provide.

four Product Explainer Video Benefits

1. They Display A Problem And Resolution

You know what your unique selling proposition is, proper?

Likelihood is most of your marketing price range is dedicated to either:

Finding clients who’ve the problem your product solves, or

Convincing individuals they’ve the problem your product solves.

You can achieve this by way of catchy copy and well-structured landing pages, yes, but you can too have a remarkable effect with using a product explainer video.

2. They Make Product Benefits Fascinating

Eachbody online, particularly those selling things, is in a constant struggle to be interesting. With product explainer movies, you soar that hurdle.

Text online just isn’t performing the way it used to — with fifty five p.c of time on-line spent watching video, the numbers prove people just don’t read as much as they used to.

We know, it’s sad — however business is enterprise, and it’s important to be ahead of the curve. By incorporating explainer videos into your product video marketing strategy, you add extraordinary benefit to your company. We’d wager cash that more people will watch an animated cartoon video than read a conglomeration of bullet points.

3. They Keep Individuals On Your Website Longer

Product website positioning is a difficult game. Not only is the net product market oversaturated, but bounce rates are extraordinarily high.

Consumers click, quickly decide whether or not you’re well worth the investment, and click off. There’s rarely a chance for them to fall in love with your branding or messaging in that time period.

By incorporating an explainer video on your product above the fold, you keep individuals on the web page longer. No less than, so long as they spend watching the video — which is often a significant period of time, in comparison.

Rising the time people spend in your web page will increase your page ranking, by the way. You have nowhere to go but up!

4. They Give You A Whole New Set Of Assets

To get meta for a second, we really love our Instagram.

Because our service is so visual, it’s super simple to cut and screw varied movies into 3-4 second clips and create a visually appealing feed. We get a ton of engagement on these posts — way more than images, because movies only require views, not likes. This typically leads to our engagement being four-5 occasions what it would be on a photo.

If you put money into a product explainer video, particularly one with character animation, you end up with an entire new set of brand name assets to add into your marketing mix.

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