four Powerful Benefits Of A Product Explainer Video

four Powerful Benefits Of A Product Explainer Video

Once you’re within the enterprise of selling products on-line, you’re consistently exploring new marketing techniques to get your product in entrance of customers. For those who haven’t but considered the benefits of a product explainer video, you might be lacking out on an additionalordinary spike in brand recognition and revenue.

We make explainer videos for a living, so we dare say we’re a bit biased — however the statistics agree with us. Explainer videos are proven to increase conversions by 30+ percent. When your conversions embody “Add To Cart,” this can imply the distinction between “making it” and not.

To break it down, we’ve compiled 4 of essentially the most insane benefits product explainer videos provide.

four Product Explainer Video Benefits

1. They Display A Problem And Resolution

You know what your distinctive selling proposition is, right?

Chances are most of your marketing price range is dedicated to either:

Discovering customers who have the problem your product solves, or

Convincing people they have the problem your product solves.

You can achieve this by way of catchy copy and well-structured touchdown pages, yes, however you can too have a remarkable effect with the use of a product explainer video.

2. They Make Product Benefits Interesting

Everybody on-line, particularly those selling things, is in a relentless combat to be interesting. With product explainer videos, you soar that hurdle.

Text online just isn’t performing the way it used to — with fifty five p.c of time on-line spent watching video, the numbers prove individuals just don’t read as a lot as they used to.

We know, it’s sad — but business is enterprise, and it’s important to be ahead of the curve. By incorporating explainer videos into your product video marketing strategy, you add extraordinary benefit to your company. We’d guess cash that more people will watch an animated cartoon video than read a conglomeration of bullet points.

3. They Keep Individuals On Your Website Longer

Product search engine optimization is a difficult game. Not only is the web product market oversaturated, however bounce rates are extraordinarily high.

Consumers click, quickly resolve whether you’re worth the investment, and click off. There’s hardly ever a chance for them to fall in love with your branding or messaging in that time period.

By incorporating an explainer video in your product above the fold, you keep folks on the page longer. A minimum of, as long as they spend watching the video — which is usually a significant period of time, in comparison.

Growing the time folks spend in your web page will increase your page ranking, by the way. You have nowhere to go however up!

4. They Give You A Entire New Set Of Assets

To get meta for a second, we really love our Instagram.

Because our service is so visual, it’s super straightforward to cut and screw numerous videos into 3-four second clips and create a visually interesting feed. We get a ton of engagement on these posts — way more than pictures, because videos only require views, not likes. This often leads to our engagement being 4-5 occasions what it can be on a photo.

While you spend money on a product explainer video, particularly one with character animation, you find yourself with a whole new set of brand assets to add into your marketing mix.

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