20 May 4 Powerful Benefits Of A Product Explainer Video
If you’re in the business of selling products online, you’re continuously exploring new marketing tactics to get your product in entrance of customers. In the event you haven’t yet considered the benefits of a product explainer video, you may be lacking out on an extraordinary spike in brand recognition and revenue.
We make explainer movies for a residing, so we dare say we’re a bit biased — but the statistics agree with us. Explainer movies are proven to extend conversions by 30+ percent. When your conversions embody “Add To Cart,” this can mean the distinction between “making it” and not.
To break it down, we’ve compiled four of the most insane benefits product explainer videos provide.
four Product Explainer Video Benefits
1. They Display A Problem And Solution
You know what your distinctive selling proposition is, proper?
Chances are most of your marketing finances is dedicated to either:
Finding prospects who have the problem your product solves, or
Convincing people they’ve the problem your product solves.
You can achieve this through catchy copy and well-structured touchdown pages, sure, but you may also have a remarkable impact with using a product explainer video.
2. They Make Product Benefits Attention-grabbing
Eachbody online, especially those selling things, is in a relentless battle to be interesting. With product explainer movies, you soar that hurdle.
Text on-line just isn’t performing the way it used to — with 55 percent of time online spent watching video, the numbers prove people just don’t read as much as they used to.
We know, it’s sad — however business is enterprise, and you must be ahead of the curve. By incorporating explainer videos into your product video marketing strategy, you add extraordinary benefit to your company. We’d bet money that more individuals will watch an animated cartoon video than read a conglomeration of bullet points.
3. They Keep Individuals On Your Website Longer
Product search engine optimisation is a difficult game. Not only is the net product market oversaturated, however bounce rates are terribly high.
Consumers click, quickly resolve whether you’re worth the investment, and click off. There’s rarely a chance for them to fall in love with your branding or messaging in that point period.
By incorporating an explainer video on your product above the fold, you keep individuals on the web page longer. At the least, so long as they spend watching the video — which is commonly a significant amount of time, in comparison.
Growing the time people spend on your web page will increase your page ranking, by the way. You may have nowhere to go but up!
4. They Give You A Complete New Set Of Assets
To get meta for a second, we really love our Instagram.
Because our service is so visual, it’s super easy to chop and screw varied movies into three-4 second clips and create a visually interesting feed. We get a ton of engagement on these posts — way more than pictures, because videos only require views, not likes. This often ends in our engagement being four-5 instances what it can be on a photo.
When you invest in a product explainer video, particularly one with character animation, you end up with a whole new set of brand assets to add into your marketing mix.
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